About

Femme is a celebration of womanhood in all its complexity—its strength, softness, and everything in between. It’s a love letter to every woman who’s ever needed a moment to reconnect with herself.

From Founder

Femme is more than just a product—it’s a reflection of my journey through some of life’s most vulnerable moments. Each variant tells a story.

Sabena Naidu

Founder

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Our Story

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Femme was born during a deeply personal chapter of my life—a time when I was seeking inspiration and strength, not just for myself, but for the incredible women around me. This creation holds a special place in my heart because it emerged from my own experiences—the struggles I faced as a woman, a wife, and a professional. I often felt that the products on the shelves didn’t resonate with my emotions or provide the sense of empowerment I craved.

To some, a shower gel might seem like a small thing. But for me, it became a moment of solace. Like many women, I’ve cried in the shower—those quiet, vulnerable moments when life felt overwhelming, when motivation was scarce, and I felt emotionally drained. The shower became my sanctuary, the one place I could retreat to, even if only for ten minutes a day. I wanted those minutes to be sacred, to reflect how I felt and what I needed.

That’s why every fragrance in the Femme Body Wash collection was chosen with intention. From the warm, nurturing notes of vanilla and caramel in “Good Job Mama,” to the uplifting blend of lavender and orange blossom in “Get It Gurrrl,” and the vibrant, tropical mix of peach, mango, and frangipani in “Boy Bye”—each scent was crafted to energize, comfort, and celebrate the woman who embraces her truth.